As a health care administrator, it is important to be able to apply Research Paper

As a health care administrator, it is important to be able to apply risk management strategies in your organization to prevent o - Research Paper Example Oakpointe Villa Nursing Centre, previous steps have been taken to protect them. They must provide all residents with the reasonable care that their condition requires (Smith, 2005). Oakpointe Nursing Centre was liable for the death of their resident because they failed to provide her with safe sleeping arrangements. (Bryant v. Oakpoint Villa Nursing Centre). Bed rails have been known for several years to actually increase the risk to confused or uncontrolled movement patients, because add the obvious asphyxiation risk above as well as increasing the height of fall if a resident does manage to climb over them. Between 1985 and 2009, 480 patients have been reported as dying and 138 were seriously injured due to a hospital bed accident. From a strictly administrative standpoint, that represents 518 possible lawsuits. In 2006, the FDA published â€Å"Hospital Bed System Dimensional and Assessmment Guidance to Reduce Entrapment†, encouraging manufacturers and care facilities to rec onsider the design of their beds (FDA, 2009). Despite this, they are still in place for at least 10% of patients (Span, 2010). The Safe Medical Devices Act of 1990 requires the reporting of all accidents invoving hospital equipment, including beds and bedrails. (Sleep Safe, 2010).

Market Segmentation in Sports Essay Example | Topics and Well Written Essays - 2250 words

Market Segmentation in Sports - Essay Example By combining the aspects of merchandising and marketing into a sports range, sports merchandising is the way expert sports teams and organizations market and distribute their products to the purchaser. The vast preponderance of the marketing attempt for sports team is accomplished throughout the playing of the teams' games. Professional sports are able to create an implausible amount of experience throughout their games since their uniforms, team colors, and logos are on exhibit for the course of the game to both those in attendance, and the people inspection the game on television. Teams use dissimilar tactics and marketing maneuvers to augment attention and sales in their apparel. We will spotlight on the merchandising efforts of the Wanderer Football Club (WFC), the leader in expert sports organizations in merchandising in America. I will look at the largely merchandising effort as well as how the league markets itself through a variety of dissimilar avenues (Stephens, Tim. 2002). Sports and the mass media enjoy a symbiotic relationship. On one hand, the mass media, more than anything else, were responsible for turning organized sports from a relatively minor element of culture into a full-blown social institution in America. On the other hand, sports has been the vehicle for bringing dramatic attention to new mass media forms, which in turn have brought new sporting experiences to the public. No doubt, this marriage of sports and the mass media in USA has enabled each to flourish. Sports marketers are interested in the relationship between sports and the mass media and in how to use the media to target their messages at sports consumers. In a sense, sport marketing offers a form of narrowcasting, whereby a large group of consumers with common interests is brought together through sports events and programming. The more specific the analysis of the sports-media relationship, the more targeted is the message, and the more effective and powerful is the sports m arketing strategy in USA (Buccaneers Online). 3. Methodology Marketing Strategy What strategic issues confront the sports marketer The list is endless, and this section deals with three of the entries on the list. Licensing products has generated vast amounts of revenue for some teams as marketers take advantage of brand equity in teams and properties. In a sense, the majority marketing engages segmentation of one sort or another. This section examines one method of segmentation and in the process provides a great deal of high-quality advice about segmentation plan. When looking at the merchandising effort of professional sports teams, you must look at the top dog in this, the Wanderer Football Club (WFC) in America. Football is king in the industry in America for a lot of reasons, none larger than the vast attractiveness and viewing of the sport. In a survey by ESPN/Chilton sports, two-thirds of all Americans consider themselves to be football fans. Maybe even more shocking is