Critical Analysis: Death and Justice by Edward Kotch Essay

In his essay with regard to capital punishment entitled â€Å"Death and Justice†, which first appeared in The New Republic on April 15, 1985, Edward I. Koch aggressively refutes the claims of individuals who are opposed to the subject matter with seven firm and satisfying points. A native of New York, born 1924, Koch was an American lawyer, politician, political commentator and a reality television arbitrator. He earned his law degree in 1948 from New York University and practiced law in New York City for some two decades thereafter. He was a member of the U. S House of Representatives, serving from 1969 to 1977 and in the later year, he was then elected as New York mayor, holding the post until 1990. With such a strong and wide variety in terms of line of work, it is my belief that his views communicated in this essay by way of his, logical, ethical and rational appeal are well-thought out and unbiased. Unbiased or impartial, if you will, due to the fact that with the rebuttal style in which the argument was written, the opposing claims would first have to be identified and evaluated before generating an objecting response. The piece of work in my opinion achieves its purpose and is well organized by use of logos, pathos and ethos, thus influencing a successful but indeed controversial essay. As mentioned in my introductory paragraph, the essay is carefully structured into seven sturdy points in which each, Koch identifies the claims of his opponents followed by his rebuttal arguments. This makes the piece much easier to follow and interpret, hence making his arguments extremely clear and concise. This also influences the readers to grasp a better knowledge of his position hence increasing the probability of reader agreement. In this logical system of ideas, each argument is further justified by the use of analogies, if, then†¦ statements, statistics, stories and the use of credible sources (experts, scholars). Some throughout the text take place as follows: in his first refutation in which he rejects the statement that the death penalty is barbaric and draws and analogy between cancer and murder. It is my view that this was an extremely effective strategy used by Koch as analogies encourage participation and increases understanding of an unfamiliar topic by comparing it to something that is quite familiar; in his third refutation where Koch refutes the opinion of the opponent that an innocent person might be executed by mistake. By way of statistics he proved that this was never the case. He cited a study of 7,000 executions in the USA from 1893 to 1971, and concludes that the records fail to show that such cases occur. Statistics ultimately speak for themselves, needing no further clarification hence why their use is extremely influential and in this case, utterly persuasive. This was a great execution in the area of logos which totally disregarded the opposing claim without a doubt. Remarkably Koch does not end that particular argument there but rather continues by establishing truth and developing such truth by examples. He says â€Å"Human life deserves special protection and one of the best ways to guarantee that protection is to assure that convicted murderers do not kill again†. He then proceeds by providing an example, and in this case, of an unexecuted recidivist murderer named Lemuel Smith who was sentenced to about six years life sentence. This was immaculate! Why you may ask? This same murderer then killed a woman corrections officer. Additional life sentences for Smith, according to Koch are â€Å"meaningless†. It is my view that examples reiterate and re-enforce a concept or thought, in this case the earlier provided statistic. This example provided also provoked one’s rational thinking and critical reasoning hence increasing the probability that readers are inclined to agree with Koch and his position; in his fourth refutation where he refuted that capital punishment cheapens the value of human life. In his immaculate use of if, then†¦ statements, Koch says â€Å"if we lower the penalty for rape, we lower our view or regard for the victims’ suffering, humiliation and personal integrity. In the same instance, by exacting the highest penalty for murder, we then affirm the highest value of human life†, which influences logical reasoning and critical thinking, both forms and arts of rhetoric used to persuade intellectually (logos). To conclude my first point, it is my view that the essay did in fact follow a logical system of ideas by way of seven clear points. Each point was further justified by use of rhetorical strategies to make the argument much more understandable as well as believable. It is safe to say that Koch’s essay was particularly powerful where logos is concerned. Throughout the text, despite not in abundance, there is in fact some sense of emotional appeal (pathos). Although Koch’s primary tone throughout the piece is aggressive, he distinctively manages to appeal to our emotions in some contexts. For example, once more, take his fourth refutation where he refuted that capital punishment cheapens the value of human life. He uses rape, a very emotional and touchy topic for any individual within our society, and basically goes on further to state that if we lower the penalty for rape, we lower our view or regard for the victims’ suffering, humiliation and personal integrity. His use of connotation with words such as â€Å"victims’ suffering, horrible experience, humiliation and increased danger† invoked a feeling sympathy for the victim and the situation by the way it appealed to the heart and to one’s emotion. Rape is in fact a terrible occurrence for which sympathy is usually given to the victim. It is my belief that Koch deliberately seized the opportunity to demand the readers’ emotional attention by evoking a sense of pity or sympathy in his efforts for us to conceptualize and agree with his point. Very good move! Given the background information provided in my initial paragraph, it is implied that Koch is a credible source. This was an underlying establishment of ethos. Throughout the text, his tone suggests authority as well as credibility. He was a lawyer, a TV judge, a politician and a mayor. He was a well-rounded scholar with a diverse work history. It is of my opinion that he has dealt with a variety of different cases on a wide spectrum of practice. The area of ethos is therefore implied. Although for the most part, the ethos is in fact underlying by way of his background information, throughout the text you can still witness hints of his authority. Take for example, in his fourth refutation; he ridicules his critics, one in particular, Jimmy Breslin by calling his statement regarding capital punishment sophistic nonsense. Not only is this satire but establishment of authority by way of discrediting another’s opinion. This in fact was effective as it shows that Koch has in fact done his research regarding what his critics have said thus establishing him as a trusted and unbiased source. Another example can be found in his sixth refutation, where he makes reference to the bible, he establishes credibility by introducing us to the greatest thinkers of the 19th century – Kant, Locke, Hobbes, Rousseau, Montesquieu, and Mill who all agreed that natural law properly authorized the sovereign to take life in order to vindicate justice. According to philpapers. org, an online research philosophy engine it can be said they were all well-known philosophers who are considered to be central figures of modern philosophy. â€Å"Name-dropping† is one of the easiest ways to persuade an audience as the majority of us human beings tend to follow the way in which famous people ranging from celebrities to scholars, think. This then influences the way society thinks hence my belief that the use of credible sources in this instance was impeccable. Within the same argument (the sixth refutation), I also noticed that it was not biased or unfair as he includes that Jeremy Bentham, another great philosopher, was ambivalent to the claims of the others. He does not leave out any information hence making the argument fair and believable, which in turn establishes his credibility and believability. He then goes on to establish additional credibility by revealing names of other scholars (Washington, Jefferson and Franklin) who endorsed the claim. This was effective in persuading us as the readers to understand and accept his point of view. Death and Justice† is an effectively-written essay which judiciously rebuts the claims of individuals opposed to the capital punishment. Each paragraph within the essay is well-thought out and organized effectively. With the use of logos, pathos and subliminal forms of ethos, Koch immaculately achieves his purpose of persuading the readers to conceptualize, understand and agree with his claims and opinions regarding the death penalty. Although Koch ridicules the opponent throughout some exerts of the text, the readers are still able to grasp his aggressive and almost certainly serious tone. It is my opinion that the argument presented was unbiased and impartial, taking into the consideration the rebuttal style in which it was written. This piece of writing has not, and will definitely not be limited to the time in which it was written as the argument presented is very controversial, and in continued debate.

Indian Civilization

INDIAN CIVILIZATION Also called Indus Valley Civilization; the earliest in South Asia Contemporary with Bronze Age civilizations in pre-dynastic Egypt, Mesopotamia Compared to the other Bronze Age civilizations, Indus Valley Civilization was unspectacular Early civilizations of the Indian sub-continent were centred on two major river valleys: The Indus River and its tributaries, especially the Saraswati River Valley (2600-1500BCE) – associated with Dravidians. Called Harappan Culture The Ganges River Valley (1500-500BCE) – associated with the Aryans. Called the Vedic Age. Along the Indus & Saraswati, there were two major centres of this civilization: Mohenjodaro and Harappa hence Harappan Culture Other cities of this civilization include Kalibagan, Chanhudaro & Doraji in Gujerat Origins and Development This civilization appears as fully developed & distinctive culture; little is known about the cultures that came before it or the factors that led to its development Recent research indicates that antecedents of this civilization can be found at Mehrgarh on the western edge of the Indus plains Evidence that domestication of plants & animals, pottery production and village life began here Around 3200 – 2600 BCE, several pre-urban cultures existed in Indus Plains and the western hill valleys that show aspects of the Harappan culture HARAPPAN CULTURE: CHARACTERISTICS Built on irrigation-based agriculture. Irrigation based on dikes and drains. Barley and wheat the most important crops; grains stored in granaries in Harappa and Mohenjodaro (as a form of tax? ) Domesticated animals cattle, water buffalo, goats, pigs, donkeys Trade was very important; extensive trade connections with areas around the Arabian Sea & up the Persian Gulf to Mesoptamia Fortified cities; well-planned with straight streets intersecting at right angles; a system of underground drains and sewers Buildings made of baked bricks. At Mohenjodaro, multi-roomed houses have been recorded Thickness of walls and remains of staircases point to the existence of upper floors Skilled artisans including bead makers, metal workers, cotton weavers and potters Potters made painted pots decorated with nimal figures, water jars, cooking & drinking vessels & storage vessels Metal workers produced copper and bronze vessels, silver and gold ornaments Other artisans produced the square and rectangular seals from steatite & other soft rocks Seals had an animal carved in negative relief and a line of script that could be read when the seal was stamped on wet tablet Seals were used to authenticate messages. The script on the seals revealed the name, lineage, social identity or the public office held by seal-owner Seals could also have been worn as talismans or amulets They are the only examples of writing from this period 400 pictographs/characters have been identified so far, but the script is not fully deciphered RELIGION Little is known about the early religions of the Indus River Valley in these early times However, many elements of India’s religious heritage today are evident from some seals from Harappa and Mohenjodaro. A seal from Mohenjodaro has a human-like figure with three heads wearing a headdress and sitting in the Yoga position. He is surrounded by animals: elephants, rhinos, water buffalo, deer etc. Thought to be a Prototype of the popular Hindu god, Shiva (the Lord of Beasts) Seal impressions and clay figurines from Harappa depict a female deity with conspicous sexual organs = thought to represent the goddess of fertility FALL & DECLINE Harappan Culture declined and fell around 1500 BCE; Harappa, Mohenjodaro and other cities were abandoned and their populations dispersed into smaller settlements There was a reversal of achievements: writing was forgotten and much of northern India returned to village life REASONS FOR DECLINE/FALL 1. Possible flooding along the Indus, affecting the densely populated areas and cities 2. Shifts in patterns of long distance trade with Mesopotamia and other regions 3. Changes in subsistence farming; rice cultivation was introduced along the Ganges Basin and had taken root by 1500BCE; millet was introduced in Gujerat. So new environments were opened for farming where conditions were unsuitable for wheat and barley 4. Major geological disturbances near the source of Saraswati river, causing it to dry up, catastrophically disrupting agriculture downstream. 5. Invasion by the Aryans (Arya = noble) who came from the northern steppes of Europe REASONS FOR THE SUCCESS OF THE ARYANS A highly developed spoken language that tended to displace other tongues that it encountered Better military organization: horse-drawn war chariots and weapons made from iron which was superior to bronze GANGES RIVER VALLEY CIVILIZATIONS Aryans became sedentary landowners along the Ganges; others became traders on the river Crafts became more specialized & increased in complexity; produced iron ploughs, luxury items for trade Urban centres re-emerged with substantial populations of artisans, traders, resident landowners, priests, warriors Major metropolises along the Ganges include Patna, Benares (which is still a holy city for Hindus even today) SOCIAL ORGANIZATION Early Indian societies were matriarchal (i. e. headed by women) and matrilineal (inheritance was through the female side of the family). This changed with the coming of the Aryans who were patriarchal Before the Aryans, husbands lived with the wife’s family; the wife’s family paid dowry. After Aryans, wife’s were required to move to the husband’s family, bring substantial dowries and accept husband’s authority The caste system was introduced at this time. Basis for caste division was social and economic rather than racial Originally there were four castes: 1. Sudras = cultivators of land, manual labourers, domestic servants 2. Vaisyas = landowners, artisans, herdsmen, merchants . Kshatriyas = the warrior nobility 4. Brahmans = priests, scholars The caste system became a dominant factor in shaping Indian society Economic specialization & division of labour played a role in the evolution of the caste e. g. Brahmans engage freely in other occupation, avoiding those considered to be polluting The hierarchy embodied in the caste system also applies to the cosmic order; the ranking order o f the caste (from pure to impure) corresponded to the ascending order of the divinities as well POLITICAL ORGANIZATION Not much is known about the political organization in India before the coming of the Aryans However, we know that Harappans had adopted the city as a means of organizing & controlling their civilization Up to five major Harappan cities are known: Harappa after which the civilization is named; Mohenjodaro, Kalibagan, Chanhudaro & Doraji Aryans were loosely organized into families, clans and tribes. Tribes were headed by chiefs/kings called Rajas, most of whom were elected or chosen by rotation from the leading families Rajas shared political power with councils of elders & assemblies of adult males There were two forms of states in India: Republics and Kingdoms In the Republics, rajas continued to rule in conjunction with powerful councils and the assemblies while in the Kingdoms, the power of the rajas grew at the expense of the councils & the assemblies. Most often, power became hereditary Monarchies developed administrative systems headed by chief priests and military leaders Close alliance between kings & priests; Brahmans were involved in the consecration of new kings; the kings supported the emerging Hindu priesthoods RELIGION Again, little is known about early religion in Harappan India. However, we know that religion in early India was a form of polytheism People of Harappan culture worshipped a goddess whose clay figurines have been recovered in Harappa & Mohenjodaro Aryans introduced new gods including: Indra = the god of war Agni = The spirit of the sacrificial fire Varuna = the lord of the big sky Aryans sacrificed to these divinities by slaughtering dozens, even hundreds of animals & sometimes humans too Sacrifices were accompanied by hymns, prayers & rituals. The hymns were passed on through generations to become core of the Hindu scriptures, the vedas HINDUISM Hinduism emerged from the merging of the gods of the Aryans and those of the conquered Dravidians Early Hindus saw some of their gods in the shape of animals (anthropomorphic divinities) such as snakes, the sacred cow etc However, Hinduism did evolve to engage in philosophical search for the deepest spiritual principle of the universe The most important gods of the Hindu faith are: Brahma = the creator god; also called the Absolute Being or the World/Universal Soul Vishnu = the preserver of the universe Shiva = the dancing divinity with four arms and the destroyer of all things; also the Lord of Beasts The concept of Brahma later subsumed all the three gods (Brahma, Vishnu & Shiva). Brahma personified the concept of a deity that could be worshipped; Brahman (as the title for the priestly class) is a derivative of the same word Brahman can also be described as the universal principle that underlies all that exists, the spiritual essence permeating the entire cosmos & the one hidden in all things; hence reincarnation THE VEDAS Today, Hinduism is based on the vedas, the sacred books of the Hindu religion. Vedas are believed to have been divinely inspired. There are four vedas: 1. Yajurveda: a manual of sacrifice for the officiating priest 2. Atharvaveda: a catalogue of charms & spells supposed to be effective in curing illnesses, arousing passion in the object of one’s desire or in destroying one’s enemies 3. Rig Veda (means â€Å"verses of wisdom† or â€Å"knowledge†): a compilation of more than 1000 poems composed between 1500-900 BCE, addressed to various Aryan gods. For example one of the poems is dedicated to Indra who is described as the god of thunder who pierced the bellies of the mountains to release waters (possibly referring to annual floods caused by the melting of snow in the Himalayas). Another poem appeals for protection of goddess Night whose radiance was believed to drive away darkness Another poem is by a gambler lamenting an unlucky throw of the dice which has caused his wife to repel him and his mother-in-law to hate him. 4. Upanishads (meaning â€Å"sitting down near†): These are philosophical treatises in prose and verse. They are cast in the form of dialogues between teacher and student They examine the nature of reality and the problem of man’s place in the universe. They reveal a genius for conceptual reasoning still admired today. †¢Upanishads teach that evil is the fruit of ignorance; that the pursuit of wisdom is pursuit of the highest possible good and that attainment of wisdom bestows both power and virtue †¢Main Teachings: The Absolute Being/World Soul is the only supreme reality Material world is an illusion (or maya); it is not permanent †¢That individual souls go through a cycle of rebirth; the soul seeks to reach nivarna (spiritual liberation) †¢That the soul can escape the cycle of rebirth by union with the Absolute Being. The individual soul (atman) is actually a fragment of Brahman, the Universal Soul. OTHER ASPECTS OF HINDUISM The concept of brotherhood of all living things embodied in the concepts of reincarnation and transmigration of souls, karma and ahimsa The Hindu faith holds that each human soul is reborn/reincarnated in the body of some other creature – human, animal, plant or even supernatural being over & over again The precise form one takes on reincarnation depends on karma or the actions one takes in the present life Good and pious life – you may be reborn as a Brahman or other high caste; a life of self-indulgence & sin – you may live your next life as a worm, dog or something else Members of lowly castes were encouraged to diligently do their duties to be born to higher status Dharma (faithful performance of one’s assigned role) and Karma (merits and demerits earned as a result of action) cemented loyalty to the prescriptions of caste. Thus doctrine of transmigration of souls reinforced the caste system Ahimsa refers to the doctrine of nonviolence; first emerged among the Jains before adoption by others in Indian society Meditation – Hindus belief that one might escape endless rounds of lives filled in with human suffering through meditation (i. e. the mystical concentration of all psychic forces) The goal of Yogi meditation is the submergence of one’s ego in the supreme unity of Brahman. This is achieved through spiritual enlightenment: that all differences are illusions (or maya) & that all that really exists is the totality of Brahman, the Absolute Being BUDDHISM Has origins in religious reforms in Indian society in the 6th century BCE. These reforms produced the spiritual teachers or gurus The gurus were later described as the naked philosophers (or the gymnosophists) because they walked naked in the rain and the sun to discipline the flesh Also fasted for long periods of time & engaged in exhausting exersices that developed into the sacred discipline of yoga Two leading gurus were Mahavira (540-476 BCE) & Prince Siddartha or Gautama (563-483 BCE) Mahavira founded Jainism & Gautama founded Buddhism Gautama was given the title of Buddha (the Enlightened One) by his followers; was born in the Himalayas, present day Nepal GAUTAMA’S TEACHINGS He denied the existence of a soul; taught that only matter existed (in opposition to teaching of Upanishads) Because matter was always in a state of flux, he recognized no Absolute Being or any fixed universal principle other than constant change Even gods were subject to laws of growth & decay; the universe is forever becoming He retained the concept of karma; he believed that the root of suffering is desire (i. e. he pursuit of unattainable goals because the objects sought are fleeting & unreal) In this sense, he agreed with orthodox Hinduism that worldly things are an illusion or maya To reach Nivarna, one should recognize & reject worldly desires as blind follies; cultivate unselfishness, compassion & honesty; reject injury to others such as murder, theft & adultery; choose a life that does not bring harm to other living things 500 years after Buddhism was founded, it split into two major divisions: Hinayana School ( the Lesser Vehicle) and Mahayana School (the Greater Vehicle) HINAYANA SCHOOL So called because it emphasized individual salvation; claimed that a diligent person could attain nivarna in three lifetimes Bodhisattva – successive incarnations of the Buddha Denied existence of a soul; does not recognize the founder of Buddhism as a god. However, prayers, gifts of flowers & incense may be offered to his image Found in Sri Lanka, Bu rma (Myanmar), Thailand, Cambodia & Laos MAHAYANA SCHOOL Mahayana sets as its goal the redemption of the entire human race; worships Buddha as a god The concept of Bodhisattva – represents the Buddha-elect, an individual who has won enlightenment but chooses to remain in the world for the liberation of others; agreeing to suffer as ransom for all human beings Everyone is potentially a Bodhisattva & may become a Buddha. It embodied as cardinal virtues love, piety, joy & serenity Mahayana Buddhism found in China, Tibet, Mongolia, Nepal & Japan, but it disappeared in India in later centuries JAINISM Founded by Mahavira; it is contemporary with & in many respects parallel to Buddhism. Mahavira broke radically with traditional religions, rejected both their deities and their scriptures Doctrines of Jainism To Mahavira, the material universe is real, but it is filled with an infinite number of souls lodged in living creatures & inanimate things Rejected the concept of an overriding World Soul & taught that individual souls are held in bondage by matter; this bondage is perpetuated through successive births by operation of karma Because every action produces karma and karma adds weight to the chains of bondage, the only route to escape is to avoid action altogether; thus nivarna represents a place of absolute passivity Mahavira prescribed a regime of extreme asceticism, ideally culminating in death through self-starvation. Despite its atheistic tendencies, Jainism did resemble a true religion with prayers, holy scriptures and gods. Today, there are about 2 million Jains in southern and western India Prominent in Jain faith is the doctrine of ahimsa or non-injury to living things; it imposes taboos against slaughter of not only of animals but even insects. Ahimsa contributed ethical suppo rt to the ideal of pacifism Since Jainism ruled out the practice of agriculture, Jains turned to trade & money-lending, becoming some of the wealthiest in Indian society ACHIEVEMENTS OF THE VEDIC AGE Medicine: dissection, delicate surgeries; thorough knowledge of human anatomy; study of embryology Knowledge of astronomy: the first to suggest that the earth revolves on its axis & that the earth rotates around the sun Mathematics: were the first to extract square & cube roots; used the decimal system; invented the principle of zero, eventually adopted by the rest of the world; Arabic numbers in use today originated in India; advances in algebra Literature: Two epic poems: Mahabharata & Ramayana Mahabharata – the longest poem in the world with over 10,000 verses. About the struggle between two powerful Indian clans, but gods were involved also Ramayana – a romantic story of Prince Rama who rescues his lovely wife Sita fromRavana, the demon king of Ceylon Arthasastra a political commentary

The Civil War: an Inevitable Conflict

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CIA Article Review and Anaylsis - Term Paper Example eport on CIA Accountability with Respect to the 9/11 Attacks. The analysis is conducted with a view to identifying the intelligence process, models and sources of intelligence, and organizational functions and structures existing just prior to the 9/11 attacks. The analysis will also identify and analyse how the traditional intelligence cycle identified in the OIG’s Report, point to a need for an alternative intelligence analysis such as the target-centric analysis presented by Clark. In this regard, Clark’s target-centric analysis involves an intelligence process that brings together all stakeholders: consumers, analysts and those who collect intelligence for collaboration and cohesion against a common and complex enemy. The objective is to build a shared picture of the target from which all participants can extract the elements they need to do their job.5 By reference to the OIG’s Report and drawing on Clark’s target-centric analysis this study identifie s the main purpose of intelligence analysis and how intelligence analysis failed to meet its objective. II. OIG Report on CIA Accountability with Respect to the 9/11 Attacks: Summary Intelligence analysis is designed to aid officials such as policymakers, the military, law enforcement and all stakeholders to respond to and to more accurately predict threats to national security.6 However, the Central Intelligence Agency (CIA) failed to meet this objective with respect to the 9/11 attacks despite the fact that the organization had gathered on al-Qaeda operatives 20 months prior to the attack. The intelligence collected indicated that a terror attack was eminent.7 Following a joint inquiry with respect to the 9/11 terrorist attacks, Congress requested that the OIG conduct an investigation with a view to determining whether or not CIA officials and personnel in charge of intelligence gathering and analysis prior to and during 9/11 were and are responsible for failing to execute their d uties satisfactorily.8 As a result of its investigation, the OIG completed a report in 2005, although the report was not publically released until 2007 at which time only an executive summary of the report was released.9 The OIG’s report indicated that the CIA together with its personnel failed to execute their duties satisfactorily, although none of the relevant officers broke the law or acted in a way that involved â€Å"misconduct†.10 A review team, appointed by the OIG pursuant to the investigation concluded that although CIA officers throughout the organization worked aggressively with respect to al-Qaeda and Usama Bin Ladin, they â€Å"did not always work effectively and cooperatively†.11 The report goes on to state that the review team: ...found neither a â€Å"single point of failure† nor a â€Å"silver bullet† that would have enabled the Intelligence Community to predict or prevent the 9/11 attacks. The Team did find however, failure to im plement and manage important processes, failure to imple

To what extent does islam impact women's rights in saudi arabia Essay

To what extent does islam impact women's rights in saudi arabia - Essay Example All women, in spite of their age must have guardian. The guardian has the responsibility over, the woman in several aspects of civil life. Legal responsibility of guarding the women is experienced in varying degrees and involves major aspects of the life of the female (Seiple, Hoover and Otis 277). This system is said to originate from collective conventions, including the significance of protection of the women, and from Islamic religious perspective on travel and owning a family, even though the requirements were perhaps confined to some specific situations. The guardian gave the woman the permission for marriage and separation; travel, employment; education and opening a bank account. Gender roles in Saudi culture are derived from the Islamic law and ancestral culture. The Islamic (Sharia) law is based on the teachings of Mohammed. These laws are mostly not written and leave the judges with important unrestricted power, which they habitually implement in favor of ethnic customs. Women have to cover their body parts that should not be exposed. In much of the Islamic communities, womens faces are not considered awrah (not supposed to be exposed) but in the country and some other Arabian states, the entire body is considered awrah apart from the hands and the eyes. For that reason, most women are supposed to wear the head covering full black cloak and a face-veil (Nouraie-Simone 296). Consequently, sex segregation is expected within the community. Social interaction is minimal amongst men and women. Most of the offices, banks, and institutions of higher learning in the country have separate entrances based on gender. According to the law, there ought to be physically and visually distinct sections for the males and female at all gatherings including weddings ceremonies and funerals (CQ Researcher 156). Public transport is segregated and places such as recreational centers and delight parks so that the male

External trade in cyprus during late bronze age Essay

External trade in cyprus during late bronze age - Essay Example External trade of Cyprus included export and import to and from its neighbouring countries, such as; Egypt, Anatolia, Syria, Levant and Palestine. These trading ties caused the island to have a substantial influence in the region. Foreign trades and resulting ties with the neighbouring countries made Cypriot economy quite significant during the Late Bronze Age. Development of these external relations at different phases will be investigated in a brief manner. This investigation includes the effect of migration and subsequently the transfer of Mycenaean skills, pottery making with the variety of styles and industry of ship manufacturing. Exported potteries and the underlying low quality limited its use to only ointment and oil containers. The paper discusses foreign trade of Cyprus, resulting relations with the trading partners, and its economic, social, and cultural impacts on Cyprus. Cyprus Role in Trading during the Late Bronze Age During the Late Bronze Age, Cyprus had been one of the most significant locations in the Mediterranean trade route; however, it couldn’t compete in popularity with its adjacent wealthier countries. There are several reasons for lacking importance, such as, insufficient information about Cyprus due to the fact that it was not mentioned enough in the written records about Late Bronze Age, and that it was geographically separated from other important nations. Major way of learning about the condition of Cyprus in late Bronze Age is to investigate its foreign relations through the archaeological remains and written texts from that era. Archaeological and textual evidence provide great insight when it comes to investigate and comprehend about the foreign trade in Cyprus during late Bronze Age.1Knapp explains and demonstrates the existence of politico-economic elites in Cyprus during Middle and Late Bronze Age through evidence (qtd. in Knapp 151). Amarna letters of Alashiya suggest that Cyprus had become an influential and affluen t kingdom at least by the 14th century BC. Ruler of the time considered himself on an equal level with Egyptian Pharaoh. This perception may link to the use of salutation, ‘my brother’.2 Cypriot rulers used state agents (called tamkar) in order to carry out foreign trade on massive level. Cyprus Exports Due to disintegration in the Aegean and eastern Mediterranean, Cypriot economy started to become recognized throughout the eastern Mediterranean and export of goods started. Particularly, this recognition boosted the copper production and trade. On Cyprus, ethnic elements of Aegean and Levantine were combined with Cypriot population. Moreover, the capabilities of industrial work started mounting.3 Copper According to the information from textual evidences from Late Bronze Age Cyprus, copper was the central and most exported item from the island during 13th and 14th century B.C. One of the countries that imported the Cypriot copper was Egypt. Moreover, referring to the be liefs in Egyptian texts, such as Amarna letters, Karageorghis (1975) highlights the presence of several mining areas in Cyprus, such as, Troodos foothills in Enkomi. Copper was exported as a major item to mould into weapons during battles while most weapons were made in Aegean. In addition, Cyprus (Enkomi) had huge supply of

The Chinese GM Essay Example | Topics and Well Written Essays - 2750 words

The Chinese GM - Essay Example Moreover, the automobile industry spends large amount of money in research and development purposes. Like the modern electric or hybrid cars are the latest creation of the automobile industry (LOC, 2007). A: Background of General Motors General Motors (GM) is a popular automobile company based in America. The company is a giant multinational firm, with its headquarters in Detroit Michigan. The company manufactures and sells vehicles along with vehicle parts. The firm also engages in the trading of financial services. The company is a giant car manufacturer and provides its services in more than 37 countries across the world. Chevrolet, Cadillac, Opel etc ere the various brands under which GM sells its cars. The company employs more than 212000 individuals in the global economy. Right form 1931 to 2007 GM has been awarded as the leading car producer in America (GM, 2013). Wholly owned subsidiary companies sell the cars of GM in most of the economies outside America. However, it should be considered that the company sells its cars in the emerging market of China via joint ventures. The company claims in its vision that by enjoying the source of large financial base, it would offer best cars to its customers and would always provide utility to its partners, employees and shareholders. The cars and trucks manufactured and traded by GM are not only said to be of efficient in quality and cost, but are also fuel economic and safe. It makes sure that its manufactured vehicles are never subjected to recalls in the market. By providing good cars with modern unique designs, the company attempts to build lifelong relations with its customers. This helps the company park potential affluent clients, who tend to repeat their purchases in GM (Creswell, 1998). The company invests large sums of money in research and development purposes. This helps it to make more technologically advanced models of cars and invent new models of vehicles. GM provides long term value in investment s to all its investors. The big business of the company continuously expands in terms of scale and scope, which gives complete confidence to the shareholders to invest in the shares of the company. Moreover, 212000 workers in the company, makes trading in more than 20 time zones in the globe possible, by acquiring the capability to communicate in more than 50 languages (Murphy, 2013). The company makes changes in its business operations according to the external business conditions in the global economy. It is empirically observed that since the last few years, the price of petrol is soaring significantly, moreover the extent of air pollution created by the traditional cars are also increasing rapidly. Since cars and petrol are complementary products, the demand for cars in the current market is falling due to the rise in price of petrol. Taking into consideration all such factors, GM has now started manufacturing electric cars that would run by battery or power. Such cars would not only be sustainable but would also avoid its dependence on petrol (Nieuwenhuis & Wells, 2003). B: Brief History of General Motors In July 13th 1956, China Central Committee along with the active support of Soviet Union established the first automobile manufacturing company in China named as First Automobile Works (FAW). Changchun China

Nike's Global Marketing Strategy Term Paper Example | Topics and Well Written Essays - 2000 words

Nike's Global Marketing Strategy - Term Paper Example It can be said that the rise of internet and high speed data connectivity and transmission services in various parts of the world has led to the rise of multinational corporations, who achieve significant rate of growth in the business by entering new and foreign markets in emerging as well as established economies around the world. Talking in these lines, it can be said that the rise of connectivity power has led to the significant amount of power transfer to consumers around the world, who increasingly look for high product quality as well as the ability to purchase highly branded products. This provided a significant amount of opportunity for Nike, a company with global presence and a series of branded product categories, whose demands are felt all over the world from various emerging as well as well developed markets. Nike, Inc. which has a significant number of business subsidiaries in various parts of the world is engaged in the processes of designing, development, marketing as well as sales of the product. The product portfolio of the company comprises of shoes, apparels, accessories and gear, as well as a host of highly innovative products which are mainly aimed at increasing the level of physical activity of human being, while providing the motivation to compete with others on the basis of their levels of activity. The product portfolio is targeted towards the individuals of various age groups and hence, the products are catered to the multiple segments comprising of men, women and kids. The product portfolio also serves the needs and demands of sports, clothing and gear related accessories for a variety of sports comprising of basketball, football, soccer. The product offerings of the company also include the requirements of running and training activities and requirements separately for both men’s and women’s (Nike.com, 2012). The company because of its apparel and footwear related accessories, falls under the sector of consumer goods. Talking in terms of global presence of the company, it can be said that the company has presence in all major markets around the world that comprises of the markets like Asia, American, Europe, Africa, etc. On an overall note, it can be said that the company has footprints in 170 countries, around the world (Investorguide.com, 2011) Talking about the market dominance, it can be said that the company is the largest manufacturers of sports goods, and accessories around the world. The company is also the one of the major sponsors for various sporting tournaments around the world. It can also be highlighted that the brand has multiple associations with various reputed sporting agencies around the world and because of that are often recognized as the official sponsors of advertising for various large scale major tournaments. It also needs to be mentioned that in the most recent times, the company’s brand image Nike is ranked at number 44, as per a study conducted WPP, which aimed to identify the top 100 brands of 2012 all over the world (WPP, 2012). Strategic Analysis of the Past Strategies are outlined by the companies of all sizes and dimensions in an attempt to cater to their target market as well as the target audience by the process of offering of their customized or specific products and services through effective s egmentation, targeting and positioning of the consumers as well as designing a highly effective marketing

Stand paper on the Priority Development Assistance fund Essay Example for Free

Stand paper on the Priority Development Assistance fund Essay The Priority Development Assistance Fund or PDAF also known as â€Å"Pork barrel† is a discretionary fund allocated for the purpose of providing projects which will promote the development of the different districts of the country. It is released through the General Appropriations Act (GAA) of the congress which will serve as the National Budget of the Government. The amount allocated for PDAF in the fiscal year 2013 totaled for 24.7 billion pesos with each member of the House of Representatives receiving 70 million pesos and members of the Senate with 200 million each. This fund traces its roots from the Countrywide Development Fund of the Administration of Pres. Corazon Aquino. During the Ramos Administration, it is said that the funds were used by the President to sustain his control in the congress. The result of this was the growing criticisms against the release of such funds. When President Joseph Estrada stepped-up as the president, he promised the abolishment of this funds. To show their sincerity, the congress abolished the CDF but was virtually revived with the name of Priority Development Assistance Fund.1 This year, the public was outraged by the discovery of the 10 Billion Pork Barrel scam which was allegedly done through the initiative of Mrs. Janet Lim-Napoles. This crime exposed by Benhur Luy was described by Sen. Miriam Defensor-Santiago as the â€Å"Crime of the Millennium†. B. Stand: As an advocate of progress, I am not in favor for the abolition of PDAF or Pork barrel. Considering its legality, the existence of this fund is undisputable because the Supreme Court, the highest court of the land, already ruled in favor for the existence of this fund. That was held in the Case of LAMP vs. DBM, and following the principle of Stare Decisis, we should follow the decision of the court which already adjudged the matter at hand. Furthermore, many citizens, especially the indigent and the people from poor provinces and municipalities are benefiting from such fund. Moreover, the abolishment of this fund would disintegrate the projects needed by the people. C. Recommendation: In line with the Status Quo and the arguments I stated in my stand, I am recommending for the Non-abolishment of this funds. Furthermore, Guidelines for such funds are already provided in the constitution2 and the Department of Budget and Management3. Moreover, strict implementation of such guidelines is needed to guarantee the safeguard of this fund from corruption.

In part two of Silas Marner Essay Example for Free

In part two of Silas Marner Essay The readers are also told that that Godfrey is in fact, secretly married to Molly Farren, with whom he was a child. Dunstan is the only other person who is aware of this situation and blackmails Godfrey, threatening to inform the Squire, how his handsome son is married to that nice, young women, Molly Farren, and was very unhappy that he couldnt live with his drunken wife. (Chapter 3 pg 22) Godfrey fears the Squire finding out because he worries about losing his position of the upcoming squire, and also Nancy Lammeter, since he must irrevocably lose her as well as his inheritance. (Chapter 3 pg 24) So although we are told that Godfrey is, open-faced and good natured, he also could be considered as a very self centered and self serving character. He doesnt face up to the consequences of his actions, and has secrets which he is not prepared to reveal incase they affect his current life style. Inside, he is very conniving and two faced. When Silas turns up at the Red House on New Years Eve, seeking a doctor, holding a little girl and revealing how a woman is injured in the snow outside, Godfrey knows straight away who it is and is shocked and afraid. He is worried that Molly will reveal his secret to the villagers. There was a terror in his mind at that moment the women might not be dead. (Chapter 13 pg 99) He is more concerned with finding her dead than the possibility of saving her, because it will leave him free to marry Nancy, and his inheritance will be safe. Yet again to the villagers, Godfrey appears to have the best interest of the women in mind, by making sure she is not injured and to be assistance. However his inner thoughts betray his shallowness and his ultimate self interest. Deeper down there was a sense that he ought to except the miserable wife and fulfill the claims of the helpless child. But he had no moral courage enough to contemplate the active renunciation of Nancy as possible as him (Chapter 13 pg 101) Equally, his treatment of Eppie is also self serving. Godfrey has the opportunity to claim her, but chooses not to. Silas says, fill anybody shoes, theyve got a right to take her from me, (Chapter 13 pg 102). His other opportunities include: Marrying Nancy (which he does); Starting a fresh, (which he does); having Eppie in the open, but still wedding Nancy, (Which he does not do) Godfrey is anxious but ultimately his attitude is that his life will be better in the future with Nancy if he leaves his secret behind, if she is [dead] I shall be a good fellow in the future. (pg 101) Whereas Silas embraces Eppie, Its a lone thing and Im a lone thing. (pg 102) This turns out to be a fundamental change in the lives of the two men. After 16 years, Silas life has changed enormously since taking on Eppie. He isnt as shallow, and always worrying about money because he has a loving daughter who loves him. His work has slowed down, and he now socializes with the villagers, and has fashionably taken up smoking a pipe! More importantly, his faith has been restored, and is very content because he believes he has everything. Silas did not highly enjoy smoking but a humble sort of acquaintance in what was held to be good had become a strong habit of that new self which has been developed in him since he had found Eppie. (Chapter 16, pg 124) In comparison to Silas, Godfreys life hasnt turned out so positively. He feels discontent that he hasnt achieved anything in his life, because the use of squire has stopped and he feels that he is less than his father. Unfortunately Nancy and he remain childless, and he has no heir. I wanted to pass for childless once, Nancy I shall pass for childless now against my wish (Chapter 20 pg 151) Godfrey finally admits to parentage because he wants to adopt Eppie, to be able to make her an heir, and continue the family name within the Red House. He wants his child to become a lady and have a better life. Once more, even though this change may benefit Eppie, ultimately Godfreys reasons are self serving. Eppies response to Godfreys offer isnt as he expected. She declines his offer, as she wants to remain with her father that brought her up from a small child. She doesnt want to be a lady. Eppie wants to live in a way she is accustomed to, with different friends on the same social group as her own. Marrying Aaron would be forbidden if she was a lady, as he isnt upper class. On the other hand, Eppie isnt familiar with Godfrey, and doesnt see him as a father. Eppie would be lost without Silas, as they do everything together they drink from the same cup. Eppie fears of Silas going back to his old ways if she leaves him and wants to stay loyal to him, as he was the one who took her in as his own. I cant feel as Ive got any father but one Ive always thought of a little home where hed sit in the corner, and should fend and do everything for him: I cant think of no other home. (Chapter 19, pg 150) With the arrival of Eppie, both mens lives have been changed in very different ways. Silas is content with his life, his faith has been restored and his social life is better than ever. Whereas, Godfrey is disappointed with the arrival of Eppie, as he had all he ever wanted until she arrived, and his secret had been kept safe until then. Silas life in Lantern Yard consisted of faith, love, trust and relationships. After being framed and removed from the church, he decides to move to Raveloe, where he isolated himself from the community. Then his gold was stolen from his home, by Godfreys younger brother Dunstan. While Silas is out, Eppie then appears on his doorstep on New Years Eve, after her mother left her while she was injured. Silas takes her in and cares for her as if shes his own blood, believing she is a gift from god to replace his gold. From the up bringing of Eppie, he manages to bring himself out of isolation and regain his faith, relationships, respect and love. Eppie was beneficial to Silas in more ways than one. In Godfreys life, though, his secrets are hidden from the beginning until Eppie arrives. When he realized it was Molly outside Silas house, he was more concerned with finding her dead than alive, to prevent his secrets from being published. The main opportunity was to claim Eppie, but at first, he thought that his life in the future would be better with Nancy if Eppie was remained unclaimed. Unfortunately Nancy is unable to have children and produce an heir for him. This is when Godfrey realizes, as her biological father, that she could be that upcoming heir he desperately needs, to prevent his name leaving the Red House as a Squire. Godfrey puts forward an opportunity to Eppie, for her to move in with himself and Nancy, as, he would provide her with a better future. Eppies response isnt as he expected she says no! The reason is that Eppie doesnt want to lead the life of a lady, and have to change the social group of which she is part. Eppie wants to remain with Silas and look after him until the end, just like he has cared for her. This choice of Eppies, has rewarded those who nurtured her in this case, Silas. Overall, George Eliot wrote this book as a very moralistic novel. Silas deserved to be loved by Eppie as he provided her with a loving home, family and religion; all out of the goodness of his heart. So when Eppie decides she wants to stay with him, it rewards him and returns his gratitude. On the other hand, all of Godfreys choices were self serving. In the beginning he had an opportunity to claim Eppie from Silas, but failed to, supposing that his life will be improved with Nancy, without the difficulties of Eppie. Later on in the novel, he recognizes he made the wrong decision, as Nancy is unable to produce any heirs to take his place. Once more his actions are convenient for him because, he now realizes that Eppie could take that that position. In spite of this when Eppie declines his offer, he deserves it, as in the past he has been a selfish coward. Therefore it proves that life can change, because of the path you choose to lead!!   Kate Martyn English Coursework! 1 Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Arthur Miller section.

The Importance Of Employees In An Organization Marketing Essay

The Importance Of Employees In An Organization Marketing Essay The article focuses on the importance of employees in an organization. The categorization of employees as the most valuable asset of an organization has been proclaimed by many marketing, human resource and other business experts. However, it is just a claim and no concrete measures are taken to harvest this invaluable asset. Companies focus on the four Ps of marketing strategy, rather than the role of employees in delivering customer satisfaction. This article advocates the concept of the fifth P, which is not packaging or public relations but rather people-power. The article focuses on the importance of an organizations workforce in marketing strategy. The author touches on general marketing concepts covered by great authors such as Kotler and Levitt and builds upon them with relation to the human resources of an organization. In the academic context, the article is a practical approach to internal marketing and covers the concept of including the 5th P in the marketing mix. From an industrial context, the theoretical concepts covered stress the implementation of these concepts in the industry. The author reiterates the importance of refraining from platitudes and instilling the value of employees with regards to customer service at all levels of the organization. From a scholarly point of view, the article builds on attempts to include people power by authors such as Parkinson (1988), Gross et al. (1993), Rafiq and Ahmed (2000) and Judd himself in 1987 and 2001. The difference between this article and others is that it focuses on people powe r as an integral part of the marketing mix over all sectors in an economy whereas other articles focused on its role in specific industries or the importance of employees in internal marketing. An organization needs customers to survive and be profitable and customers are looking for value. Marketing persuades the customer that value is to be found in a specific organizations product or service thus an organization has two main marketing objectives which are to satisfy customers and to provide customers with a differentiated product that holds value for them. An introduction of marketing mix in the article explains that it is the combination of price, promotion, placement and most importantly product that an organization develops to attract and satisfy customers. The marketing mix elements must provide an offering that holds value for customers and substantially differentiates the offering from competitors. According to Levitt (1986), marketing is basically about getting the customer and this customer orientation defines all aspects of marketing strategy. The article bases its argument for the 5th P firstly on this concept of customer orientation which is the cornerstone of marketing principles. The second concept is the role of employees in differentiating and delivering value. Kotler (2000) mentions employees as a differentiating element for organizations. According to him, an organization consisting of qualified, courteous and helpful staff is automatically differentiated from a competitor who does not have a customer-oriented staff. According to the author, most business authors mention the employees as the most important asset of an organization (Freeman, 1993; Shoniwa and Gilmore, 1996; Peak, 1997; Business Week, 2000). This assertion by various authors has not had any real impact on the way organizations consider their human resources Although motivational theories have changes from a more scientific to humanistic approach and managers of every organization claim in their annual reports that their employees are the driving force, or they are invaluable but implementation of these assertions in strategies and organizational behavior has been lacking. Thus the central idea of the article is that the main aims of marketing which are delivering value to customers through differentiation and achieving customer satisfaction are attainable through the organizations employees. The organization cannot be fully customer oriented until its employees are focused on creating and delivering value to the customers. Employees at all levels of the organization should be committed to the customer and that is the only way an organization can be fully customer oriented. Accordingly, it is vital that employees be included in the marketing strategy as the fifth P. The author proposes that people-power be included in the marketing mix as employees are as important in differentiating and delivering value to the customer as price, product, placement and promotion. In explaining this orientation towards people-power, the article explores the marketing ideas of differentiation and the marketing mix which are the basis of marketing strategy. An organization can differentiate its product offering through product, design, style, name, logo, packaging, features, store location, availability, branding, goodwill and personal touch (Chamberlin, 1965). But the core concept is perceived differentiation in the mind of the customer, thus differentiation is only effective if it is perceived by the customer to add value to the product (Kotler 1986). Thus, on this basis of differentiation the organization can attract customers and satisfy them. The marketing mix denotes elements of marketing strategy and product development that can be modified by the organization. These elements represent the augmented product or service offering to the customer and can be differentiated to suit the customers needs. Price, place, promotion and product are widely accepted as the four Ps (McCarthy, 1960). However Kotler (1986) the marketing Guru, suggested that public relations should be a part of the marketing mix as did Mindak and Fine (1981). Political power has also been suggested as a marketing mix variable (Kotler, 1986) whereas Wind (1986) asserted there were 11 Ps in the marketing mix. However, recently the concept of relationship marketing has been pushed forward as a replacement for the marketing mix (Groà ¶nroos, 1994). Although, relationship marketing has gained prominence it does not compromise the significance of the marketing mix; according to the author. In fact, it is another concept of marketing that requires the harvestin g of human resource to develop relationships and thus deliver value to the customer. The inclusion of people-power was first discussed by the author in previous articles with regards to field sales in B2B marketing (Judd, 1986) and with regards to non-profit organizations (Judd, 2001). With reference to industrial and manufacturing concerns it was included in the marketing mix by Gross et al. (1993) and to small businesses by Parkinson (1988). Although, it has been discussed by many other scholars (Christopher et al., 1993; Harris, 1999), recently people power has ignited more interest with regards to organizations across all sectors of the economy. The strengths of the article are that it clearly states the concepts of marketing and its aim to introduce people-power in the marketing. It clearly refers to many previous articles and books about marketing and makes an informed leap into the stretching of the marketing mix. The conclusions derived in the article, are easy for the reader and the student to grasp as there is a logical progression from one concept to another. The concept of employees as a major force that determines the success and failure of an organization is not a new one, however mostly it is just a statement with no real actions by marketers or managers to instill it in their strategies; this article correctly identifies and criticizes this and provides a real workable path to employee involvement in creating value for the customer. It does not focus on the customer relations employees or the board of directors; rather it covers all employees that work in an organization whether or not they directly or indirectly influence the marketing strategy. The author believes that every employee influences the customer through his performance whether directly or indirectly. The main weakness of the article is that though it advocates the importance of employees in a marketing concept; he does not put forth details about how different employees can affect the organization. The author does not use any primary research. The author states many sources but only focus on major concepts from Levitt (1969). The article does not bring any major new conclusions to the marketing world except for the employee matrix and how different employee roles should change due to the induction of people power. The research methodology the article follows is usage of secondary research. A wide variety of sources and references have been incorporated from the books and journals. The author covers different perspectives of the marketing mix and differentiation. He considers different views of employees. In detail, he discusses Levitts theories and Rafiq and Ahmeds summary on internal marketing. The author has not conducted surveys and studies himself although he has build upon concepts and ideas from his older articles in 1987 and 2001; both dealt with people power in specific types of organizations. The author has chosen to specific examples in his article for the implementation of people power in the marketing mix. One is an industrial setting and the other a non-profit organization. In each organization there are different levels of contact with the customers and different levels of involvement with the design and execution of the marketing mix. The most involved in both areas are the contactors which would include marketing management, sales people, customer service, design engineers and so on. Influencers are involved in the marketing mix but have little chance of customer interaction; they include RD, senior management and process engineers. Modifiers have high customer contact but no involvement in the marketing mix and include receptionists, credit and billing departments. Isolateds are not involved in either of the two areas and examples include Human resources, accounts payable and personnel department. In a nonprofit organization the situation is slightly different as most employees are customer oriented and involved in the marketing mix. Volunteers in a nonprofit organization make up a major part of the people and are an integral part of the organization. Thus the major finding of the article is that as people power becomes the 5th P; the management needs to develop a strategy for the contactors, modifiers, influencers and most importantly the isolateds. The strategy of managing people in the organization to develop a customer oriented approach is found in many articles about internal marketing. Piercy (1995) states that views of performance diverge amongst internal and external markets and employees may perceive service to be high quality but customers may be of a differing opinion thus even employees not in contact with the customer should be aware of the customers needs and priorities and an analysis of divergence between external and internal market should be carried out. Internal barriers may be recognized and should be the basis of the internal marketing strategy and thus the gap between the external and internal market should be closed. Rashid and Ahmed (2000) in their article focus on the three step implementation of internal marketing. Firstly employees should be treated as customers and thus the second step involves marketing techniques to be used to move the employees to a more customer oriented approach. Thirdly, strategi es should be developed create awareness about the employees role in the organization and its strategy and change management should be undertaken. Another approach to managing people power is that the CEO should be responsible for directing the organization into a more customer oriented approach (Levitt, 1969). Webster (1988) agrees with this concept of the CEO being the guiding force for commitment to marketing strategy. This article however, takes a different approach by dividing employees into categories based on the level of involvement in the marketing mix and customer contact as mentioned previously. The article proposes different strategies for different types of employees and claims this will be more effective than a blanket approach. As contactors and influencers may already be customer oriented but modifiers and isolates may need different strategies to develop customer orientation and focus on the bigger picture. The article outlines a management process as a result of the analysis which details the desired strategies and outcomes for specific types of employees. Contactors are directly involved in the marketing strategy and have high probability of contact with the customers; thus it is vital that the organization firstly hires qualified people who understand the customer. The contactors should be experts in their field, highly motivated and have in depth knowledge about the organizations customers. As they are the designers of the marketing mix, if their focus is on customer satisfaction, so will be the strategies they design. Modifiers should be effective communicators, and frequent communication training should be carried out. As the modifiers have customer contact but are not involved in marketing strategy. They should be thoroughly educated with regards to the customers value to the organization, the marketing strategies and the customers needs. Modifiers need to be reminded regularly o f the bigger picture and customer focus, as a rude receptionist can entirely change the customers perception of an organization. Influencers are the driving force behind the marketing strategy, thus they should be knowledgeable about the market and be able to judge things from a customers point of view. In order to increase their customer orientation they should be evaluated on customer orientation based standards. As they lack contact with the customer, programs should be implemented that enable them to interact with customers directly. Isolateds have no contact with the customer and are not involved in the marketing mix such as accountants, HR department, and operations and so on. They are the support staff and carry out organizational activities that enable service to the customer. However, these employees are focused on the organization and processes and have no sense of serving the customer. Thus they should be made aware of the customers and their needs. Methods such as writte n, audio and visual materials should be used to present the customer, the marketing strategy and their contribution to satisfying the customer. Regular inter department events can be held to make them feel a part of the organization and learn more about its strategy and goals. The processes explained in the article are useful for the academic community for the development of a human resource oriented marketing strategy. The concepts of differentiation and marketing may mention people in the organization but for students to realize the importance of people in the success of an organization is vital. Marketing strategies that focus on customer orientation and differentiation through employees may be just as successful as forming strategies based on branding or product features. This focus is useful for practitioners as well, as organizations need to actualize the potential of their employees. As commitment to the customer is not a part of motivational strategies, management needs to develop their own strategies to develop customer orientation through internal marketing. For marketers to develop a customer oriented approach in the organization, formalizing people power and developing and implementing strategies to harness this power is vital. Critique of the Judd article The article provides many references and sources however it lacks substantial evidence to back up the claim of people power. It is a conceptual paper that does not focus on practical examples and studies which detracts from the message. The author could have created a greater impact on the reader by providing results of surveys and researches or conducting studies himself. Although the paper cites many relevant respected sources it does not provide concrete support for the authors stance. The article is focused and to the point; and the diagrams are clear and simple. However, one feels that the article should have given generic examples rather than focusing on non profit and manufacturing organizations as the purpose of the article is people power across all sectors. The topic that Judd covers has been a source of debate in recent years. Human resources have gained importance and their value and input has been recognized in the academic world as well as in firms. The marketing mix has also been analyzed and criticized by many scholars as being too limited and many authors have proposed different elements to be added; as Kotler (1987) did in his books Principles of Marketing and Marketing Management. Although many authors promote human resources as an integral part of marketing, they often take different approaches. As Piercy (1995) in his article on internal marketing states that views of performance diverge amongst internal and external markets and employees may perceive service to be high quality but customers may be of a differing opinion thus even employees not in contact with the customer should be aware of the customers needs and priorities and an analysis of divergence between external and internal market should be carried out. Internal barriers that are identified should be the basis of the internal marketing strategy and thus the gap between the external and internal market should be closed. He focuses on identifying customers and suppliers within the organization. He also emphasizes the importance of employees views to be aligned with customer views just as Judd focuses on the employees being customer oriented even if not in contact with the customer. The proposal of 7 Ps by Rafiq and Ahmed (1995) in a generic marketing mix also proposes the inclusion of participants in the mix. Other Ps that they propose are physical training and process. The article is very different from Judds as it focuses on all aspects of the marketing mix rather than only people. The article focuses on a 7P vs 4P idea, and presents surveys and primary research which represent acceptance of the 7P framework. Another major difference is that participants means suppliers and customers as well and not only employees. The similarities include the focus on training and a customer focus throughout the organization; as it is vital for participants to create synergy and be aware of each others needs. As Judd focuses on the importance of people within the organization as an element of the marketing mix; Rashid and Ahmed focus on the entire marketing mix with participants as an integral element. It provides the Boom and Bitner framework which considers all human actor s as participants and as an element of the marketing mix. An article by Gronroos (1997) about relationship marketing focuses on the simplicity of the 4P framework and how it cannot apply to current organizations. It focuses on how relationship building with customers is of utmost importance and it is the foundation of marketing. This involves employees as being the force that enable the organization to build long term mutually beneficial relationships with customers. This is similar to Judds theme of the element of people power and their importance in providing service to the customer. Judd focuses on the marketing mix and Gronroos dismisses the marketing mix. But the element of employees being the basis of all services and marketing is common among the articles although the approach is different. According the article marketing attracts and persuades the customer and relationship marketing makes promises and builds trust. Judds article also focuses on customer orientation and building relationships but through internal marketing and the ma rketing mix. In his paper, Marketing Redefined; Gronroos (1990) covers the limitations of the marketing mix and its ignorance of customer relations. This article focuses on development of customer relations being more important than the 4 Ps just as Judd stresses the importance of people power as another P. However, the two papers reach the same conclusions from different points of views; customer orientation and relationship building is achieved through employee focus and commitment. Chris Lane (1988) wrote a paper on putting people first in the marketing mix. Lane (1988) focuses on the importance of the service giver in the marketing mix. He states that the service giver is the utmost important marketing factor as services are intangible and more emotional. He does not focus on a generic marketing mix, rather on the service industry. Although, caring for people and harnessing human resources is considered as vital to marketing, he does not focus on all the employees as being vital like Judd does. As Judd covers the generic marketing mix and focuses on customer orientation throughout the organization; Lane focuses only on the service industry and the service provider as being important. Judds article does not present a unique approach to the marketing mix and does not provide unique solutions as well, but it actively focuses on all employees of an organization. The articles strength is that it covers all types of human resources and their addition to the marketing mix, rather than just the influencers and contactors. The main weakness is the lack of primary research and statistical results that would have helped Judd in further persuading the reader about his assertions. Evaluation The article brings up an interesting view of employees and how to develop customer orientation in them. Although the importance of employees and HR is a common subject, this article develops a marketing perspective on employees. It proposes that for all types of organizations, the marketing mix should include people-power as the fifth element and thus strategies should be developed for employees to achieve customer orientation at all levels of the organization. The author builds up on his previous article on the same topic and thus it is not an entirely new concept. The strategies that the article proposes may achieve customer orientation in the organization, but it seems unlikely that the support staff and receptionists can be convinced to value the marketing strategy of the organization and customer focus as much as contactors and influencers. The article has a limited focus on the marketing mix; which has been criticized for being outdated. It does not focus on the relevance of re lationship marketing to people power and customer orientation. Judd touches on internal marketing but does not incorporate it in his views of employee and management roles. The article provides new roles for employees and new management responses based on the inclusion of the 5th P and customer orientation; however it might be difficult for marketers to convince other managers to implement these strategies unless there is high level commitment from the top. Thus, the initiative should be taken from the very top in order for customer orientation to take root at every level of the organization.

Essay --

For this assignment on the Civil war and slavery, we had to read and comprehend on two articles from different perspectives on slavery being the conflict of the Civil war. The first article â€Å"Apostles of Disunion: Southern Session Commissioners and causes of the Civil War† by Charles B. Dew was for the conflict. He uses certain speeches and letters from white southerners to convince the audience that slavery was a key concept that led to the Civil War. In the second article, â€Å"Rethinking the secession of the Lower South: The Clash of Two Groups† by Marc Egnal was against the conflict. Marc illustrates a unique opinion about the secession with his facts and events that led to the split in the Lower South between a group with strong ties to the Union and a group that flourished from the states to the north. Charles Dew’s article illustrates slavery being a key factor for the Civil War. Dew argues on the concern of white supremacy and post emancipation fears of racial equality. He also pointed out the acts that were passed for the cause as in the Missouri Compromise and the Kansas-Nebras...

George Brenard Shaw :: essays research papers

On the night of July 26th, 1856 one of the greatest playwrights in history, George Bernard Shaw, was born. George’s mother, Lucinda Elizabeth Gurly, was an aristocrat, while his father, George Gurly, was a poor alcoholic. Shaw had two sisters, Elinour Agness, who died of tuberculosis at age 20, and Lucinda Frances who died of starvation at age 40. Both were spinsters and had no children. In Dublin the theatre was the only thing that actually interested, and had something to offer to Shaw. George also went to many schools while living in Dublin, including the Wesleyan Connexional School, but said he learned little from schools and was self-educated. In 1876, mother, daughters, & son left their father behind and moved to London to seek a more cultured way of life. They lived at 13 Victoria Grove, a middle class area in London. Shaw found work at Edison’s Telephone Company at a wage of two shillings and a sixpence, and in his spare time taught himself to write. After a while he was promoted to head of his department with a wage of 80 pounds. Soon enough Shaw admitted that he was not a working man, and he wanted to be a writer. December 23rd 1880, the family moved to Fitzroy Street. This enabled Shaw to visit the museum library, where he learned the most for his education. Unemployed, he could not afford to eat at the local restaurants and ate instead at the vegetarian eatery where he could buy a good and nourishing meal. He became a vegetarian in 1881 and kept his vow never to eat flesh again. He believed that all living things were equal and deserved to be treated with the same respect. Shaw's visits to museum library brought him into contact with the great people alive during that time such as, William Morris, Ruskin, and the Bloomsburry gang. These people were just as smart as he was, thus allowing Shaw to associate with them and become socially active. A keen on boxer; in 1883 Shaw joined the Queensburry Amateur Boxing Championships, and took part in the Middle & Heavyweight matches. This was a great way of keeping healthy, while he exercised his brain at the library. With his good looks and refined personality, women fell at his feet. Jenny Patterson, Alice Locket, May Morris, Edith Bland, Eleanor Marx and Annie Besant, each fell in love with him. George Brenard Shaw :: essays research papers On the night of July 26th, 1856 one of the greatest playwrights in history, George Bernard Shaw, was born. George’s mother, Lucinda Elizabeth Gurly, was an aristocrat, while his father, George Gurly, was a poor alcoholic. Shaw had two sisters, Elinour Agness, who died of tuberculosis at age 20, and Lucinda Frances who died of starvation at age 40. Both were spinsters and had no children. In Dublin the theatre was the only thing that actually interested, and had something to offer to Shaw. George also went to many schools while living in Dublin, including the Wesleyan Connexional School, but said he learned little from schools and was self-educated. In 1876, mother, daughters, & son left their father behind and moved to London to seek a more cultured way of life. They lived at 13 Victoria Grove, a middle class area in London. Shaw found work at Edison’s Telephone Company at a wage of two shillings and a sixpence, and in his spare time taught himself to write. After a while he was promoted to head of his department with a wage of 80 pounds. Soon enough Shaw admitted that he was not a working man, and he wanted to be a writer. December 23rd 1880, the family moved to Fitzroy Street. This enabled Shaw to visit the museum library, where he learned the most for his education. Unemployed, he could not afford to eat at the local restaurants and ate instead at the vegetarian eatery where he could buy a good and nourishing meal. He became a vegetarian in 1881 and kept his vow never to eat flesh again. He believed that all living things were equal and deserved to be treated with the same respect. Shaw's visits to museum library brought him into contact with the great people alive during that time such as, William Morris, Ruskin, and the Bloomsburry gang. These people were just as smart as he was, thus allowing Shaw to associate with them and become socially active. A keen on boxer; in 1883 Shaw joined the Queensburry Amateur Boxing Championships, and took part in the Middle & Heavyweight matches. This was a great way of keeping healthy, while he exercised his brain at the library. With his good looks and refined personality, women fell at his feet. Jenny Patterson, Alice Locket, May Morris, Edith Bland, Eleanor Marx and Annie Besant, each fell in love with him.

Mesopotamia, Egypt And The Hebrews :: essays research papers fc

October 10th, 1994 Mesopotamia, Egypt and the Hebrews Their development from the 3rd millennium to 2nd C.E. When the canonization of the Hebrew Holy ("TaNaKh") took place. Frank Mancini irg@ix.netcom.com MESOPOTAMIA Mesopotamia was the land of four primary civilizations: the Sumerian, the Akkadians, the Babylonian and the Assyrians. The Hebrews, like the Akkadians, belong to a group of people known as Semites and from there we can see the influence of Mesopotamian culture in some of the Hebrews traditions. During the same time, civilization began in Egypt, and there can be seen a distinct difference in the social, religious and political system from Mesopotamia; that the link between the two civilizations are the Hebrews, and although no historical records are available aside from the Holy Scriptures, it is believed that the Hebrews settled in Egypt during the era of Hyksos domination in the seventeenth century B.C.E. These three civilizations to be discussed were the foundation of today's society and provided the common era with concrete religious beliefs still practiced today. Evidence of the mechanics on the evolution of social, religious and political values, as well as the fluctuating development of the role of women then and now, are present in these documents, beginning with the oldest document which is most likely the Epic of Gilgamesh, first passed on by word of mouth and later recorded by the Sumerians around the third millennium and finally edited and written down in cuneiform by the Babylonians. This legend appears to have been used by all the civilizations in Mesopotamia in order to satisfy the need to know why we die and to justify the instincts that drove the people of these societies to war, to kill and to control as a must for survival. The gods were the only outlet available to justify such behavior to grant permission to rule, to kill and subdue the weak. The Epic of Gilgamesh does just that: It serves as a model for the warrior, the king and the tragic hero and the standards for divine right, friendship, brotherhood and loyalty. Finally, it becomes evident from the beginning of a higher consciousness that justifies love, brotherhood and loyalty in the midst of this need for war and gods. The Epic is divided into seven main parts: the "Coming of Enkidu", the "Forest Journey", "Ishtar", the "Search for Everlasting Life", the "Story of the Flood", the "Return", and the "Death of Gilgamesh". The Creation of life was, and is, a mystery and therefore must be justified as it shows in the "Coming of Enkidu", where he was created by Aruru by dipping "her hands in water and pinching off clay" (EOG 62).

Indicate a Person who has had a Significant Influence on you, and Describe that Influence

Cholera is an infectious disease that causes severe watery diarrhea, which can lead to dehydration and even death if untreated. It is caused by eating food or drinking water contaminated with a bacterium called Vibrio cholerae. Cholera was prevalent in the U.S. in the 1800s before modern water and sewage treatment systems eliminated its spread by contaminated water. Only about 10 cases of cholera are reported each year in the U.S. and half of these are acquired abroad. Rarely, contaminated seafood has caused cholera outbreaks in the U.S.However, cholera outbreaks are still a serious problem in other parts of the world, where cholera affects an estimated 3 to 5 million people and causes more than 100,000 deaths each year. The disease is most common in places with poor sanitation, crowding, war, and famine. Common locations include parts of Africa, south Asia, and Latin America. If you are traveling to one of those areas, knowing the following cholera facts can help protect you and you r family.Cholera CausesVibrio cholerae, the bacterium that causes cholera, is usually found in food or water contaminated by feces from a person with the infection. Common sources include:Municipal water supplies Ice made from municipal water Foods and drinks sold by street vendors Vegetables grown with water containing human wastesRaw or undercooked fish and seafood caught in waters polluted with sewage When a person consumes the contaminated food or water, the bacteria release a toxin in the intestines that produces severe diarrhea. It is not likely you will catch cholera just from casual contact with an infected person.Cholera SymptomsSymptoms of cholera can begin as soon as a few hours or as long as five days after infection. Often symptoms are mild. But sometimes they are very serious. About one in 20 people infected have severe watery diarrhea accompanied by vomiting, which can quickly lead to dehydration. Although many infected people may have minimal or no symptoms, they can still contribute to spread of the infection. Signs and symptoms of dehydration include:Rapid heart rateLoss of skin elasticity (the ability to return to original position quickly if pinched) Dry mucous membranes, including the inside of the mouth, throat, nose, and eyelidsLow blood pressure Thirst Muscle cramps If not treated, dehydration can lead to shock and death in a matter of hours.Yellow fever is caused by a virus. The yellow fever virus is a single-stranded RNA virus that belongs to the Flavivirus genus. After transmission of the virus occurs, it replicates in regional lymph nodes and subsequently spreads via the bloodstream. This widespread dissemination can affect the bone marrow, spleen, lymph nodes, kidneys, and liver, in addition to other organs. Tissue damage to the liver, for example, can lead to jaundice and disrupt the body's blood-clotting mechanism, leading to the hemorrhagic complications sometimes seen with yellow fever. Yellow fever is transmitted to humans by the bite of infected mosquitoes.Various species of Aedes and Haemagogus mosquitoes serve as vectors and are responsible for the transmission to human and nonhuman primates, which serve as reservoirs for the disease. Three transmission cycles for yellow fever have been identified. Sylvatic (jungle) cycle: In tropical rain forests, infected monkeys pass the virus to mosquitoes that feed on them. These infected mosquitoes then bite humans who enter the rain forest for occupational (for example, loggers) or recreational activities. Intermediate (savannah) cycle: In humid or semi-humid regions of Africa, mosquitoes that breed around households and in the wild (semi-domestic mosquitoes) infect both humans and monkeys.The virus can be transmitted from monkeys to humans, or from human to human by the mosquitoes. This is the most common type of outbreak in Africa. Urban cycle: When infected humans introduce the virus into urban areas with large numbers of unvaccinated individuals, infected m osquitoes (Aedes aegypti) transmit the disease from human to human. This form of transmission can lead to large epidemics.

Research Method Essay

1. What is the problem statement in the following situation? Employee Loyalty Companies benefit through employee loyalty. Crude downsizing in organizations during the recession crushed the loyalty of millions. The economic benefits of loyalty embrace lower recruitment and training costs, higher productivity of workers, customer satisfaction, and boost the morale of fresh recruits. In order that these benefits may not be lost, some companies, while downsizing, try various gimmicks. Flex leave, for instance, is one. This helps employees receive 20% of their salary, plus employer-provided benefits while they take a 6-12 month sabbatical, with a call option on their services. Others try alternatives like more communication, hand-holding, and the like. Problem statement. How can employee loyalty be maintained during periods of downsizing? 2. For the following case titled Sleepless Nights at Holiday Inn (published in Business Week and adapted here): a. Identify the problem b. Develop at least four hypotheses. Sleepless Nights at Holiday Inn Just a few years ago, Tom Oliver, the Chief Executive of Holiday Hospitality Corp., was struggling to differentiate among the variety of facilities offered to clients under the Holiday flagship – the Holiday Inn Select designed for business travelers, the Holiday Inn Express used by penny pinchers, and the Crowne Plaza Hotels, the luxurious hotels meant for the big spenders. Oliver felt that revenues could be quadrupled if only clients could differentiate among these. Keen on developing a viable strategy for Holiday Hospitality which suffered from brand confusion, Tom Oliver conducted a customer survey of those who had used each type of facility, and found the following. The consumers didn’t have a clue as to the differences among the three different types. Many complained that the buildings were old and not properly maintained, and the quality ratings of service and other factors were also poor.  Furthermore, when word spread that one of the contemplated strategies of Oliver was a name change to differentiate the three facilities, irate franchises balked. Their mixed messages did not help consumers to understand the differences either. Oliver thought that he first needed to understand how the different classifications would be important to the several classes of clients, and then he could market the heck out of them and greatly enhance the revenues. Simultaneously, he recognized that unless the franchise owners fully cooperated with him in all his plans, mere face lifting and improvement of customer service would not bring added revenues. Problem Statement: How can brand awareness be brought about to increase the revenues of Holiday Inn? Hypotheses 1. The more differentiated the building facilities, the more the brand awareness. 2. The more differentiated the maintenance of the facilities, the more the brand awareness. 3. The more differentiated the services to the clients, the more the brand awareness. 4. Differentiated building facilities, maintenance, and service will influence brand awareness only if the Franchise owners cooperate and actively promote the idea of differentiation. If they don’t, no amount of differentiation of the three independent variables will help clients to understand the differentiation (increase brand awareness).